Generic Surplus!!

Generic Surplus is a spin off brand of The Generic Man shoe collection established in 2006 in NYC. The brands offer simple but fashionable kicks at an affordable price.

Generic surplus shoes are readily available here but The Generic Man collection is only available in select boutiques in NYC and LA.

"The generic man doesn’t need branding and logos to make him feel confident or stylish.
He understands the significance of quality construction and clean, simple, refined lines.
The generic man is confident enough in himself to accept simplicity." -thegenericman.com
couldn't have said it better myself.

Also check out their sustainable re-edit series and collaborations with Steven Alan (Venice,CA) and Bettina Boutique (Athens, Greece)


GS Military Hightop $70 in white charcoal and black


GS boat shoe $58 in grey white and navy


GS Plimsoll $58 in red black and white


GS Wing-tip/Oxford $70 in Grey black and white


GS mesh plimsoll sneaker $42 in charcoal black and white